Atención Atención - Topic

At Atención Atención, we believe that edutainment, the mixing of education and entertainment, is an artistic skill, that when mastered by using music, turns the child's frustration with boredom and learning into a magical opportunity for growth.

Since 2005, Atención Atención has been using music to deliver educational content in a cheeky, humorous way. Our colorful cast of characters teaches children about family values, social skills, language, math, arts, and the environment.

Atención Atención is the winner of 27 Emmy Awards, has been nominated for a Latin Grammy award for Best Children Album and was recognized as a "Program for Lifelong Learning" by the United Nations in their Music as a Global Resource Compendium.

The founder Victor M. Rivera is a music-therapist and the musical and creative director of the Atención Atención Edutainment Network. His years and experience as a music therapist working with children, have prepared him for the task of using music as a pedagogic and therapeutic tool to proactively address social issues that adversely impact children’s lives, while supporting children’s social development.

“Ordinary people seek entertainment. Extraordinary people seek education and learning.”

- Benjamin Hardy