AB Gupta

Hi, my name is AB.

I’ve co-founded 3 brands – The Pizza Bakery, Paris Panini, and most recently, Smash Guys. The company I built with my brother now does ₹200 crore in annual topline.

Last year, I took up a challenge to build our 3rd brand in public. What started as “The Burger Project” turned into Smash Guys and it’s performing far better than I had imagined.

Now, I’m documenting the next phase: expanding Smash Guys into multiple outlets, and sharing the real challenges and solutions that come with scaling.

This channel is where I mix business entertainment, education, and inspiration, all through the lens of building brands from the ground up.

Thanks for being here. If you enjoy the journey, hit Subscribe and follow along.

Let’s do this.