Mitsubishi Motors MEA

Mitsubishi Motors Corporation (MMC) is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs & pickup trucks, electric & plug-in hybrid electric vehicles.

Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious & often disruptive approach, developing new vehicle genres & pioneering cutting-edge technologies.

Deeply rooted in MMC's DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom & ready to embrace change.

Consistent with this mindset, MMC introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive & forward attitude, & a reflection of the constant dialogue between the brand & its customers.

Today MMC is committed to continuous investment in innovative new technologies, attractive design & product development, bringing exciting & authentic new vehicles to customers around the world.