Baz Parkes

"Who actually benefits from this?"

If you've ever looked at a major cultural shift and felt like the "official" story was missing something, you're in the right place.

I’m Baz Parkes, and I’m here to look at the incentive structures driving the world around us. Whether it’s the systemic failures in AAA gaming, the "business of division" in our institutions, or the rise of performative empathy, my goal is to figure out why people and organizations act the way they do—and who is winning when the rest of us are losing.

What we do here:

Systemic Investigations: Looking past the "outrage" to find the underlying cause.

The "Incentive" Lens: Analyzing culture through the prism of social, financial, and ideological rewards.

A Home for the Middle Ground: Nuanced commentary for people tired of the "us vs. them" binary.

New videos every Tuesday and Friday.

If you’re ready to stop reacting to the symptoms and start looking at the disease, hit subscribe.