FocusSUPHawaii

Focus SUP Hawaii was founded in 2008 to design a diverse range of stand up paddleboards that stand out, are technically superior, and performance motivated.

Since our humble beginnings in Hawaii, Focus SUP has evolved into a worldwide stand up paddleboard distributor selling our own Focus line along with three licensed lines worldwide. We proudly design, manufacture and distribute FOCUS SUP HAWAII and PRIME PADDLEBOARDS.

With the tagline “Your Life Your SUP” the purpose of Focus SUP Hawaii is to bring the best and most diverse variety of standup paddleboards to the marketplace. Today, members of the Focus SUP family include Mo Freitas, one of the world’s leading riders and top North Shore Hawaii shaper/designer, Pat Rawson.

Focus SUP Hawaii has worldwide distribution, including: USA, Brazil, Canada, Israel, Europe, UAE and Japan. Simply put, whatever paddling activity you desire, Focus SUP Hawaii has the board for you.