When 11-time 2023 Billboard Music Awards-winner and Top Male Artist Morgan Wallen released his third studio album One Thing At A Time in 2023, its instant success left The New York Times proclaiming Wallen as “one of the biggest stars in pop, period.” One Thing At A Time has remained atop the all-genre Billboard 200 chart for 18 non-consecutive weeks, tying Garth Brooks' Ropin' the Wind with the most weeks at No. 1 for a Country album, and was the most-streamed album of the year on Spotify. The album's 6x-Platinum single “Last Night” reeled in over 1.5 billion streams globally, becoming the most-streamed song of any genre in the U.S. across Apple Music and Spotify, and the longest running No. 1 solo song in Hot 100 history (16 weeks total).

With 11 chart-toppers at Country radio, Wallen recently wrapped his 5 countries/3 continents 57-show One Night At A Time World Tour stadium tour. Playing to over 1 million fans in 2023, Wallen's One Night At A Time World Tour was named Pollstar's Country Tour of the Year, surpassing attendance records in numerous stops; including Ohio Stadium, where Wallen became the largest weekend ever for the venue, shattering records previously held by George Strait and Taylor Swift. Resuming this April in Indianapolis, Indiana, the 2024 extension of One Night At A Time takes Wallen to 29 additional stadium-plays. Wallen donates $3 from every U.S. ticket sold to his Morgan Wallen Foundation.