Maati TV

Maati TV is Pakistan’s first web-based interactive video platform to create advocacy and awareness on climate justice, equal citizenship, cultural diversity, and peacebuilding themes. It is a product of the Interactive Resource Centre (IRC), an info media organization that uses art-based development tools to create self-empowerment opportunities for youth and marginalized communities.

Maati employs various digital and on-ground storytelling tools to create safe spaces for critical discourse among the Pakistani youth. These include but are not limited to podcasts, explainer videos, interactive theater, citizen journalism, community events, capacity-building workshops, and awareness campaigns.