Giovanni Luigi Bordone

I devote my entire life to be a gentleman and to help people to become one. Being a gentleman isn’t about what you do, or if you are rich or poor, it’s about how you behave and who you are. What you wear is just a natural consequence of your personal story.

The world today applauds flashy toys and laddish behaviour. But true gentlemen never get unnoticed because hold the door for people, give up your seat, in the world of today is always more of a rarity. For kids and uneducated people social standing and success is based upon what you own, for true gentleman how you carry yourself through life, manners and attitude.

A gentleman avoid showing off his success and his wealth, he prefers a vintage Patek Philippe 1953 to a diamond Rolex, he avoids flashy brands, he shy away from over accessorise his outfit, from overly casual clothes.

A gentleman is not the best dressed man in the room at all times, a gentleman is the one that is suitably dressed for every different occasion.