RazoRock

The RazoRock story began on an Italian holiday in 2009. Joseph’s father-in-law, who is a retired Italian Barber, asked Joseph to find and bring back some alum stones. Alum stones at the time were very difficult to find locally in North America and his father-in-law couldn’t shave without one! Joseph enlisted his uncle Michael on the hunt and Michael finally found a bunch of alum stones in a small shop in Lucca, Tuscany. Michael and Joseph were both curious about these salty looking stones so they gave them a try.

The business started as a hobby and a pastime but as they both dove head first into the world of traditional wet shaving they quickly realized how luxurious and fulfilling this lost art of shaving could be. Michael and Joseph began contacting artisan producers of shaving soaps and aftershaves in Italy and contracting them to make special formulations just for them under the RazoRock brand. Passion took over and a hobby transformed into a real business!